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A vision was thus born to introduce contemporary fashion to keep up with the changing trends, with a mark of quality & genuine value. Though Oxemberg was conceived out of forward integration, it soon became a household name in a fiercely competitive clothing domain.

Oxemberg twisted the routine by arm and gave an interesting spin to the classics. This refreshing change of pace was welcomed by the consumers, as for the first time they were able to strike a balance between corporate asks and personal style quotient.